Director of Operations

Dana Rosen

Dana Kay brings 25+ years of business and operations experience to TrueBearing Academy. She began her career in business and accounting, then founded and scaled a health practice dedicated to families affected by ADHD, supporting more than 1,600 families through coaching, functional lab testing, and education programs.

Dana designed and built the systems behind that growth, including client onboarding, CRM and marketing automation, enrollment funnels, and the team structure that keeps services running smoothly. She is a Board-Certified Health and Nutrition Practitioner and a two-time international bestselling author.

Her years in the ADHD space give her a firsthand understanding of the families neurotherapy clinicians serve. At TrueBearing, she builds the operations that let clinicians focus on their clients.